Farah Joan Fard

Hello there! So glad you stopped by. I suppose you wanted to know a little bit about what I am doing here, huh?

I graduated from Emerson College’s Visual & Media Arts Department in 2009, studying media production, with an emphasis on music through the ProArts Consortium and Berklee College. I began writing for newspapers as a teenager and have been covering the arts and music for over six years. This has included band interviews, concert reviews, album reviews and press, performance photography, and opinion pieces. I’ve also worked with voice over content and recording, producing, casting, music licensing, sound design and video editing, songwriting, musical theater, performance (mainly percussion, drum set), and film score semiotics. I love editing and working with media production for the same reason I loved (or love) Legos and Play-Doh. It’s fun to work with bits and pieces of creativity and build it into something on a grander scale. It’s a great feeling to see something you’ve worked on in a store, on the air, or online.

On the flip side, I love working with music licensing and talent because I can relate to them on an artist’s level. I also can really geek out over music licensing because it’s sort of a very intense, technical level of Name That Tune. Name that tune? One point. Name the performer? Two points. Album? Three points. Songwriter and publisher? Ooh!

Farah Fard/LaParadiddle

I feel that my experiences in production, performance, and songwriting give me a strong foundation to connect with the various musicians and organizations I cover and collaborate with professionally. This blog serves as an extension of my love of music and media production, and I am grateful for the networking opportunities it has brought me.

Please note that any opinions here do not reflect on any of the other companies I have or currently produce for.

This blog is named after my favorite rudiment, the paradiddle. I thought it would be fitting since I am a drummer and this blog is about music. It’s fun to say and they’re fun to play. I would have named my blog after something else I like, but I didn’t want to name it Star Wars, Baked Goods, Cats! Dot com.

Some of my current and previous work has been with

• The Police (The Police Reunion Tour, press/photo)
• The Swell Season (press/photo)
• Fiction Plane (interview/press/photo)
• Letters to Cleo (press/photo)
• She & Him (press/photo)
• Emerson Hart (press/photo)
• Kimbra (photo)
• Anna Rose (press, interview)
• Xavier Rudd (press, interview)
• Mishka (press, interview)
• Karmin (photo, press, interview)
• Gentlemen Hall (press, interview)
• Andy Summers (photo, press)
• Doe Paoro (press, interview)
• New England Music Awards
• Rethink Music

Please note that, unless otherwise noted or posted from a press release, many images and background on the site are credited under Farah Joan Fard and LaParadiddle.com. If there is any media on the site where no credit was available, and you would like it removed, please contact via email or the number listed.

So enjoy-hang up your coat and stay a while! Just…you know, leave your shoes at the door. It’s a typical Persian/Irish/Italian custom.

Some of my favorite things are percussion, Star Wars, dinosaurs, seltzer water, green apples, hummus, Rimsky-Korsakov’s Scheherazade, Autumn, new England forests, and baked goods. I’m glad we’ve got that settled.